Titanium dioxide (TiO2) is a bright white substance used primarily as a vivid colourant in a wide array of common products. It also has a number of lesser-known qualities that make it an extremely useful and important ingredient in our battle to fight climate change and prevent skin cancer.

Titanium dioxide is a white inorganic compound, which has been used for around 100 years in a vast number of diverse products. It is depended on for its non-toxic, non-reactive and luminous properties, which safely heighten the whiteness and brightness of many materials.

It is the whitest and brightest of the known pigments, with reflective qualities; it can also both scatter and absorb UV rays.